I’m going to be straight with you… you don’t need another shiny tactic. You need buyers who show up ready to act. That’s why I’ve been paying close attention to AI Search Optimization — also called Generative Engine Optimization (GEO) or Answer Engine Optimization (AEO). This isn’t just hype. It’s about ranking in AI search Read More
What can a tiny indie studio teach you about building hype without burning out? Hollow Knight: Silksong’s seven-year journey offers powerful digital marketing lessons for entrepreneurs. From patience and silence to community-driven hype, discover how Team Cherry turned a passion project into one of the most anticipated launches in gaming history — and how you can apply the same strategies to your business.
If you’ve ever launched a digital product, you know the grind. You build something, maybe even get a couple of early users, but then… crickets. You’ve got a few polite “this is cool” comments, but no real traction. It feels like you’re pushing uphill with no clear end in sight. I’ve been there, and so Read More